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The Role of Audience Segmentation in Content Planning

Audience Segmentation allows you create content which is tailored to attract the attention of specific industries and personas. It also helps you to promote your content more astutely, to attract the...

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How to Plan for and Track Content Performance by Audience Segment using...

In yesterday’s post we talked about the role of audience segmentation in the content planning process. Today we are going to illustrate how you can use the Marketing.AI software to plan your content...

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What is a Buyer Persona?

Welcome to the first installment of our weekly Twitter series: a Content Marketing Glossary. In the this episode, we cover the definition for the term Buyer Persona. So what is a Buyer Persona? Here is...

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The Importance of Planning Marketing Content Visually in a Calendar

Planning your content out visually, using Editorial Calendar Software, helps with formulating your strategy to ensure a continuous flow of engaging content which will attract and convert your ideal...

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How To Manage Your Corporate Blogging Workflow

Managing your workflow is a crucial element of your content marketing efforts. This is especially important when you are working in large teams. Publishing a corporate blog often means collaborating...

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Understanding What Content Marketing Replaces Is Key To Success With It

Content Marketing is hotter than ever as a marketing and sales strategy, but for some who have implemented it they are yet to find success. As a company that banked its success entirely on the use of...

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The Difference Between A Content Marketing Framework vs a Platform and Why...

In a market filled with Content Marketing Platforms (more being added every day), you may wonder why we at Marketing.AI call ourselves a Content Marketing Framework instead of a Platform. In this post...

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Sample Buyer Persona

Developing Buyer Personas is a foundational task for strategic content marketing. We define a Buyer Persona as “the documented embodiment of a single representative of your target audience that...

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How To get Access to Content Marketing Experts 24-hours a Day

Who wouldn’t like to have access to an online marketing expert 24 hours a day? Someone to monitor all of data being generated from the traffic to your site and provide you with analysis and...

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How To Develop a Buyer Persona or Target Audience

Defining Your Target Audience You know that you need to get a clear idea of who your target audience is – but how do you go about doing that? Start by reviewing your existing customers. Who’s your...

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