The Role of Audience Segmentation in Content Planning
Audience Segmentation allows you create content which is tailored to attract the attention of specific industries and personas. It also helps you to promote your content more astutely, to attract the...
View ArticleHow to Plan for and Track Content Performance by Audience Segment using...
In yesterday’s post we talked about the role of audience segmentation in the content planning process. Today we are going to illustrate how you can use the Marketing.AI software to plan your content...
View ArticleWhat is a Buyer Persona?
Welcome to the first installment of our weekly Twitter series: a Content Marketing Glossary. In the this episode, we cover the definition for the term Buyer Persona. So what is a Buyer Persona? Here is...
View ArticleThe Importance of Planning Marketing Content Visually in a Calendar
Planning your content out visually, using Editorial Calendar Software, helps with formulating your strategy to ensure a continuous flow of engaging content which will attract and convert your ideal...
View ArticleHow To Manage Your Corporate Blogging Workflow
Managing your workflow is a crucial element of your content marketing efforts. This is especially important when you are working in large teams. Publishing a corporate blog often means collaborating...
View ArticleUnderstanding What Content Marketing Replaces Is Key To Success With It
Content Marketing is hotter than ever as a marketing and sales strategy, but for some who have implemented it they are yet to find success. As a company that banked its success entirely on the use of...
View ArticleThe Difference Between A Content Marketing Framework vs a Platform and Why...
In a market filled with Content Marketing Platforms (more being added every day), you may wonder why we at Marketing.AI call ourselves a Content Marketing Framework instead of a Platform. In this post...
View ArticleSample Buyer Persona
Developing Buyer Personas is a foundational task for strategic content marketing. We define a Buyer Persona as “the documented embodiment of a single representative of your target audience that...
View ArticleHow To get Access to Content Marketing Experts 24-hours a Day
Who wouldn’t like to have access to an online marketing expert 24 hours a day? Someone to monitor all of data being generated from the traffic to your site and provide you with analysis and...
View ArticleHow To Develop a Buyer Persona or Target Audience
Defining Your Target Audience You know that you need to get a clear idea of who your target audience is – but how do you go about doing that? Start by reviewing your existing customers. Who’s your...
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